Posts Tagged ‘Hype’

Do Automated Internet Businesses Live Up To Their Hype?



Make $500, $1000, $3000 per Day! All with No Cold Calling, NO Talking to Family and Friends, NO Selling, NO Answering Questions, NO Speaking To Prospects, NO Phone Calls At All!

How can a ‘business’ claim to be ‘passive’? Don’t you have to ‘work’ a home based business? Sure you do- but many new internet based programs claim to automate the income generating process, allowing you to rake in the cash while you do very little work. Some claim that you need to do no work at all. What truth is behind these claims? Depending on the system you are looking at and exactly what it claims to do, it may hold up to its claims, or not. Often, they leave out one very crucial bit of information – that is, you will have to MARKET your website in order to make any money at all. It is marketing that drives the success of any online venture. Why would these businesses be any different?

Let’s start with the ‘big daddy’ in the passive income claims, the Prosperity Automated System. This business proposes it has‘proprietary software’ that once placed on the net for you will produce $3000 sales over and over with very little effort from you. You can even advertise up to 6 other products on your PAS site and have sales of those products too. Just Pay a whopping $3995, plus at least $198 in ad packs every month and watch the sales roll in. When people opt-in and request a callback, team leaders call and close the sales for you. The professional closer concept is actually a great idea, as it eliminates the need for the business owner to be a sales person. Unfortunately, many PAS owners are finding that their PAS site just sits on the web with very little activity. The people who are making huge incomes with PAS are not treating it ‘passively’. In fact, they are taking a very active roll and running huge ad campaigns. The ad packs have not been proven to produce regular sales. PAS is not passive, as it clearly claims to be. In order to make money here, you will have to MARKET.

The 1 Step System attempts to solve the problems of the internet newbie by providing them with an ‘internet marketer’s toolbox’. ‘Everything you’ll need’ in order to promote and resell the system. It doesn’t claim to be totally passive. The 1 Step you have to take is to market the system. People who opt-in to your site are directed to a teleseminar where one of the owners does all of the selling for you on a conference call. People send you their money without ever speaking to you. How does this model fair? Sales in the beginning were very good as networkers called up other networkers to make sure they got in before the ‘two up’ compensation plan was put in place (far from the No Selling claim).  Once the ‘two up’ comp plan was put in place sales plummeted. In order to make money here, you will have to MARKET to other network marketers. The teleseminar is designed to sell people who have been through the wringer with other programs, and the value of the toolbox is not immediately apparent to the internet newbie.

Emerald Passport is another supposedly “passive” business. They have an online presentation that claims that if you buy their information products you’ll have access to their presentation that once on the web will drive thousands of people to send you $1000 over and over again. For the internet novice, this seems like a dream come true. Once you look under the marketing hype, you find that the new rep is responsible for driving traffic to their presentation, and then once the prospects fills in their info, they are meant to follow-up with and close the prospect. Someone who has never been in sales may well find this to be next to impossible. Passive? No, not at all. You have an online business presentation, that’s all. There is nothing passive about Emerald Passport.

The Automated Sales System for Coastal Vacations proposes to automate the sales process once the prospect has opted into the website. The online movie presentation does the explaining, and then the tour describes the packages available. If someone requests a ‘callback’, then a personal marketing assistant (a professional closer) closes all sales. To its credit, the System’s marketing material makes it clear that you will have to market the website in order to make any money. You cannot simply buy a vacation package and sit back and collect big bucks. You don’t have to be a salesperson, but you will have to market. The back office has marketing tools, but if they aren’t applied, your site will sit dead on the net.

In short, the words passive and business don’t really belong in the same sentence! Beware of any business that claims you can simply buy in and watch your bank account grow. You will need to work in order to make any money online, period. If you have no intention of learning how to be an internet marketer, do not put your hard earned dollars into any program. Learn what is expected of you before you pull out your wallet.  Find out how others are doing with the program you are looking at. If it claims to be fully passive – steer clear. At the point of writing, I know of no ‘business’ that offers a product that is totally passive and earning an income for anyone who bought into it and did NOTHING.

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Learn To Start A Video Game Business



Ever spent your hard earned cash on a game that just didn’t perform and entertain you as much as it should? Did you get caught up in the hype of a popular new release, and it just failed to deliver the quality you were looking for.

With the introduction of new gaming consoles like Xbox 360, PS3, and Nintendo Wii, video game rental industry has really reached new heights. People can now rent favorite games from the comfort of their homes. Gone are the days when we had to spend a lot of time to find the game of our choice from store to store. We can now sit at our homes, look at the details of the games. If the game meets our interest, we can order it online and get it delivered at our doorstep. The fame of these new consoles has formed a new trend in video game rentals across our nation.

It is really not possible for all of us to purchase every game that is released. We can enjoy the game at a fraction of the real price. When we get bored with the game we can return it back. The best part is we do not have to pay any late fee and keep it as long as we want.

There are some titles that you end up finishing within a few hours to a few days worth of play and never receive any true sense of enjoyment or accomplishment from the game. For this reason alone, video game rental is becoming an increasingly popular way for gamers to test out their most sought after game before shelling out hundreds of dollars on a game that doesn’t make it past its first few hours.

Being a gamer can be expensive at times if you are paying full price for multiple games a month. Some games cost more than $50 and if it is a highly anticipated release, some will pay inflated amounts of money just to be part of the first to play this specific title. The biggest disappointment is when the game is a complete flop. You can always resell it for a few dollars, but you never recoup the loss of the first purchase.

It is very pocket friendly. If you go to a store to purchase a game, you can easily spend $50 or more. You will pay $50 for a game which you are not sure will satisfy your gaming needs. However, you can rent the same game online for very less.

Twitter Profile Branding



Twitter has become one of the most popular social networking sites today, overshadowed only by biggies like Facebook and MySpace. It is no wonder that many people are coming aboard Twitter to promote their business. As Twitter would say it, many entrepreneurs are Tweeting they way to online visibility and hence, success.

If you are on Twitter too, what you really need to have is a good Twitter profile and then you need to brand it. The first part is relatively easy and does not take much time. Everyone knows how to make a profile on a social networking website. Just be true to the details and do not go overboard with the hype or the sales pitch and it would count as a good business profile. There are various customizable options on Twitter itself. You could use these to make your profile look different. And if it is some real difference that you are hankering for, you could go for some patches and downloads that are compatible with Twitter. You could find these by conducting relevant searches on popular search engines.

You need to keep your business profile page different but at the same time subtle. Over-the-top does not work in today’s times, and that applies to Twitter profiles too.

But, what really takes time and effort is the branding part. Branding is where you are making your business visible. Real branding is when your business becomes popular not just on Twitter but even outside it. Remember that branding is not just about the colors that you use and the font that you use; it has more to do with the recall value of your business name itself. When you are on Twitter, Twitter business branding will refer to the way in which your Twitter account name appears and becomes popular.

There is much to be gained through Twitter business branding. A lot of enterprising folk are selling these in the same way they sell domain names. They build a profile page, brand it and when it becomes popular, they sell it for thousands of dollars. This takes some time and effort, but it does give a very rich dividend at the end of the day.

One way to go about Twitter business branding is to first establish a website on Twitter and then use the same look and feel as the corporate website. For example, if you have a business website that’s named http://www.xyz.com, you make a Twitter profile page that’s names http://www.twitter.com/xyz and then give this page the same appearance as the corporate page. This way, you are making your Twitter page an extension of your existing page.

The benefit of this is that people can search your Twitter page with your business brand name. They are able to find things more easily and also the recall value of your brand increases.

But you need to be quick about this. Time is of the essence. If you have a popular business that’s not on Twitter yet, someone might use your brand name on Twitter. This is a clear case of plagiarism, but you can’t help it once it is done. The best thing for you is to realize the importance of Twitter business branding right now and go about it when there is still time.